Experience
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  • Aug2024 - Current
    Focus Digital
    Lead Copywriter

    • Assigned the agency’s most technical and ambiguous clients, including RF testing labs (EMC/EMI certification), industrial die-cutting fabricators, impact-rated bollard manufacturers, and crypto-adjacent wealth consulting firms.
    • Drove net-new customer acquisition within 90 days for an RF testing lab by creating longform regulatory content aligned to international EMC compliance search demand — likely contract value: $25K–75K+ per client.
    • Converted bottom-funnel SEO for auto dealerships into in-market behavior, including verified lead traveling 45+ minutes for vehicle inquiry traced directly to authored content.
    • Handles six active verticals simultaneously; content mix includes landing pages, industry guides, and lightly gated white-paper frameworks.

  • Jun2021 - Nov2022
    First Page Sage
    Copywriter

    • Produced ~20 articles/month across HVAC systems, solar energy, and advanced building materials; formats included blog posts, 5K-word spec guides, and CEU coursework.
    • Authored a complete HVAC system specification guide for commercial contractors, used as both educational resource and lead gen magnet.
    • Interfaced directly with clients and SEO strategists to convert technical input into discoverable, conversion-aligned content.

  • Jan2015 - Aug2024
    Lear Marketing
    Principal Strategist and Lead Copywriter

    • Delivered content across advanced technical domains: electric aircraft propulsion (SAE), DOE-sponsored solid-state lighting outreach, and machine shop service positioning.
    • Built modular SEO programs and content systems for founders and technical stakeholders with no ICP, GTM framework, or marketing ops — templated briefs and editorial structures now used across vendor ecosystems.
    • Achieved top SERP placement for comparative vehicle model content, regardless of inventory, for regional dealer groups.
    • Presented Ahrefs- and SEMRush-informed content strategy to non-marketing stakeholders as part of retainer retention and repositioning.

  • Jan2014 - Dec2014
    Toyota (via Agency)
    Contract Copywriter

    • Authored competitive comparison brochures (e.g., Tundra vs. F-150) for dealer training and sales floor readiness.
    • Flagged pre-launch spec error in 2015 Tacoma cargo dimensions, avoiding $100K+ print error and preserving credibility for flagship midsize launch.

  • Jun2011 - Dec2011
    eBay
    Lead Content Strategist

    • Wrote email sequences for product launches, including pilot program for off-site inspection of high-value items (vehicles, large equipment).
    • Balanced technical clarity and behavioral influence across buyer/seller campaigns, integrating directly with product and UX teams.

  • Feb2008 - Jan2009
    Brafton
    Content Writer

    • Produced 20+ articles/week (~1,000 words each) for clients in biotech, automotive, and legal verticals.
    • Onboarded and supported three freelancers; adapted editorial strategy to align with domain-specific tone and legal constraints.