RX # 8435056625

Blank Page Syndrome

When your technical content has no SME, no ICP, and barely a usable brief, someone still has to write it.

Hi.

That's me. I write for RF labs and compliance-heavy manufacturers, or marketing teams already underwater. Whether the content sells $50K EMC testing contracts or convinces a buyer to drive across county lines to a dealership, it's built to serve decisions — not vanity metrics.

Most of my work starts at the hard end: botched copy, spec-heavy source material, or service lines no one can explain cleanly. I work around silence, under time pressure, and inside subject matter no one has time to simplify.

If your marketing environment is stretched thin and your content still needs to hit — I'll take it from here.

Work

Case Studies

Experience

Aug 2024 — Present

Focus Digital

Lead Copywriter

• Assigned the agency’s most technical and ambiguous clients, including RF testing labs (EMC/EMI certification), industrial die-cutting fabricators, impact-rated bollard manufacturers, and crypto-adjacent wealth consulting firms.
• Drove net-new customer acquisition within 90 days for an RF testing lab by creating longform regulatory content aligned to international EMC compliance search demand — likely contract value: $25K–75K+ per client.
• Converted bottom-funnel SEO for auto dealerships into in-market behavior, including verified lead traveling 45+ minutes for vehicle inquiry traced directly to authored content.
• Handles six active verticals simultaneously; content mix includes landing pages, industry guides, and lightly gated white-paper frameworks.

Jun 2021 — Nov 2022

First Page Sage

Copywriter

• Produced ~20 articles/month across HVAC systems, solar energy, and advanced building materials; formats included blog posts, 5K-word spec guides, and CEU coursework.
• Authored a complete HVAC system specification guide for commercial contractors, used as both educational resource and lead gen magnet.
• Interfaced directly with clients and SEO strategists to convert technical input into discoverable, conversion-aligned content.

Jan 2015 — Aug 2024

Lear Marketing

Principal Strategist and Lead Copywriter

• Delivered content across advanced technical domains: electric aircraft propulsion (SAE), DOE-sponsored solid-state lighting outreach, and machine shop service positioning.
• Built modular SEO programs and content systems for founders and technical stakeholders with no ICP, GTM framework, or marketing ops — templated briefs and editorial structures now used across vendor ecosystems.
• Achieved top SERP placement for comparative vehicle model content, regardless of inventory, for regional dealer groups.
• Presented Ahrefs- and SEMRush-informed content strategy to non-marketing stakeholders as part of retainer retention and repositioning.

Jan 2014 — Dec 2014

Toyota (via Agency)

Contract Copywriter

• Authored competitive comparison brochures (e.g., Tundra vs. F-150) for dealer training and sales floor readiness.
• Flagged pre-launch spec error in 2015 Tacoma cargo dimensions, avoiding $100K+ print error and preserving credibility for flagship midsize launch.

Jun 2011 — Dec 2011

eBay

Lead Content Strategist

• Wrote email sequences for product launches, including pilot program for off-site inspection of high-value items (vehicles, large equipment).
• Balanced technical clarity and behavioral influence across buyer/seller campaigns, integrating directly with product and UX teams.

Feb 2008 — Jan 2009

Brafton

Content Writer

• Produced 20+ articles/week (~1,000 words each) for clients in biotech, automotive, and legal verticals.
• Onboarded and supported three freelancers; adapted editorial strategy to align with domain-specific tone and legal constraints.

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